McDonald's switch to 'Dollar Menu and More' menu

         The world's biggest hamburger chains has been luring in customers with its famous value menu for over 10 years, offering burgers, fries, side salads, and more for only a pretty money. Nowadays, thanks to an evolving economy and increasing fast-food competition, the company is considering a revamp of its iconic menu, and pretty soon, McDonald's consumers could see their beloved Dollar menu transform into "Dollar menu & more," with emphasis on the more. In the world, Fast-food chains have been trumpeting their value menus amid increased competition and the weak economy. Some analysts have raised concerns that the strategy could eat into profit margins. The world's biggest hamburger chain says it's testing a version of its famous value menu that's called "Dollar menu & More." The company noted in a statement that no official changes have yet been made to its current Dollar menu, which was introduced more than a decade ago.
         The change would come after McDonald's unsuccessful attempt last year to get customers to switch from the Dollar Menu to a pricier "Extra Value Menu," which features items costing closer to $2. But after the sales flagged, the company went back to aggressively touting its Dollar Menu in TV ads. The results from the tests all over the world, the tests have been positive and the company is in the process of sharing the information with its more than 14,000 U.S franchisees, he said. In order to be analyzed, at least 75 percent of the company's 180 marketing cooperatives across the country would need to vote for it. The menu revamp is not an especially surprising move for McDonald's considering the fast food chain has been orchestrating a number of menu modifications as of late as it struggles to post profitable quarters and stay on top of the competition.
   

     Fast food giants everywhere are suffering the same woes as consumer preferences change and business costs rise, and this is just McDonald's latest effort to put itself back on top of its game. Sofar, the Dollar Menu & More has three price points: $1, $2 and $5. The 20-piece Chicken McNuggets is an example of a shareable $5 dollar item, while the menu's traditional items still cost $1 and the more deluxe versions of those favorites raise the stakes to $2.